This article is spot on...
The 'Iceberg Secret' Revealed
There are two critical mistakes that many developers make, either believing that user interface is the least important aspect of a development project, and pushing it off till the very end, or embracing the user interface and demoing a flashy photoshop temp at the very start of the project. Upper level managers tend to make only one mistake: equating the state of the user interface with the state of the development project.
These mistakes wreak havoc in development-based businesses. If either situation applies to you, read that article, quick! I want the people I work with to understand this... Way too many people miss the importance of this perspective mismatch.
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